Sam has been an advertising professional for over 12 years, leading traditional, interactive and social media creative strategy for clients such as GMC, Levis, and the NFL among other national brands. For 6 years he led the National Wendy’s advertising account across two agencies in NYC, on over 50 National fully integrated campaigns, and playing an integral role in the rebranding and re-positioning of the Wendy’s brand across all channels yielding highly measurable results in sales, brand health, and market position.
In 2012 Sam returned to his roots in New Orleans, as President of Bent Media and head of Creative and Social Strategy for Tabasco, Evamor Water, Smoothie King, and QVC.
A creative spirit at heart – curious and passionate about ideas, Sam is a Jack of all trades – building strong relationships with clients, to guide them through the strategic and creative processes, fostering strong business partnerships and impactful results for their brands.
Sara’s entrepreneurial sprit took hold in 2008 when she left Lowe to start the NYC office of Aéro Film. Since that time, Aéro has grown from a roster of 4 to 10 directors, and has added on an editorial division and an award winning visual effects studio. Her roots to the ad industry helped shape the work flow to be cost efficient while not compromising any level of quality and creativity. Sara is an Alumnus of Ithaca College where a fellowship granted by the International Radio and Television Society placed her in New York City working for Grey Advertising. When the fellowship ended, Grey hired her full time working as an assistant producer on Proctor & Gamble. From there, she moved on to Merkley & Partners to manage all the local dealer group television production for Mercedes Benz and later for Pfizer, BMW motorcycles, and Fila. Sara’s love for shooting cars, brought her to Lowe NY to be the executive producer for the GM account, GMC Trucks and Saab. Her work on these flagships quickly moved her into the head of production role, overseeing a staff of 50 and over 150 productions globally.
Simon is our creative lead at American Rogue leading key accounts including Ruby Tuesday, Arizona State University and Cancer Center Treatments of America. Simon joined AR after an impressive stint at Lowe/Deutsch running creative communication for Outback Steakhouse. Over the course of 6 years Simon and his team brought the brand back to life reinstating the attributes of living down under. The brand evolved from ‘Live Adventurous. Go Outback’ to ‘It’s always fresh in the Outback’ to what it is today ‘No rules. Just right.’ Prior to Outback Steakhouse, Simon lead other key accounts including Perdue Farms, Saab, UPS, Burger King, Heineken and Sony. Simon began his career working for Ed MCabe, founder of Scali McCabe and Sloves, creating award winning work for such clients as Nikon, Volvo, Maxell and Perdue before becoming a partner in 1992. During Simon’s storied tenure in the advertising he has won numerous awards including a Cannes Lion, Art Directors Club, D&AD and The One Show. Simon puts his clients first and office politics last. He joined American Rogue so that he could be close to the work and his clients versus one of many talking heads which by the way is his favorite band.
Lance is the President and co-founder of American Rogue. Under Lance’s guidance, American Rogue has become the agency of record for Ruby Tuesday, the Marine Corps Scholarship Foundation, Think Thin Bars and Cancer Treatment Centers of America and has produced advertising campaigns for Outback Steakhouse, Audi, and Arizona State University.
Lance O’Connor has an MA (RCA) from the Royal College of Art in London. He is a member of the Worlds Presidents’ Organization (WPO) Angeleno, the British Academy of Film and Television Arts (BAFTA), and the Association of Independent Commercial Producers. He is also on the Boards of BritWeek and Cinemagic. He organized the YPO ‘Faces of our American Heroes’ Fundraiser, alongside American Airlines, which raised $800,000 for injured veterans. He is a Los Angeles Police Department Reserve Officer.
Albert came to American Rogue with a diverse background in the Hospitality and Restaurant world, as well as in the performing arts, and brings to the table a Swiss army knife approach to problem solving. In his years in the restaurant and hospitality industries he specialized in turning around failing businesses and bringing them back to profitability, He spent years working both in front of and behind the camera as an actor, production assistant, production designer, and problem solver, being a malleable and adaptive resource to those around him. At American Rogue, Albert is the fixer, the solution-finder, and the gap-filler, producing, organizing, wrangling, and coordinating whatever needs to be done. Albert lives in Manhattan with his incomparable wife, Brianna, and their pals, Petunia the pup and Rivers the cat. He is a proud Brother of Phi Mu Alpha Sinfonia.
Bruce Hopman spent an unheard of 27 years at the same agency, starting as a junior copywriter then rising through the ranks to Regional Creative Director. When he was named Vice President and then Senior Vice President, he was the youngest ever given either title. Still, his father wanted to know how many people had to die before he would be named President.
Career highlights include working with NBA superstar Michael Jordan (BallPark Franks), NFL great Troy Aikman (Brut Aftershave), and Scamper the flying Mighty Dog. He also auditioned Jack Lemon for IBM voiceover work, but gave the part to Michael Gross from “Family Ties.” He’s still not sure what he was thinking.
In 1985 and 1986, his work for Mighty Dog was a Clio Award Finalist. In 1986 he was honored with an Art Directors Club Award for his work on Contadina. His campaign for IBM was a New York Festivals gold medal winner in 1991. He received a Hollywood Radio & Television Society International Broadcasting Award for his work on MasterCard in 1987 and again in 1988. He was also awarded a Silver Effie for his work on LEGO in 2001 and his work was honored in the 2003 Graphis: Best of International Visual Communications annual. During his tenure at the agency, he honed his writing skills, survived five mergers, and earned lifetime Platinum status on American Airlines.
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